Case Studies

Click below to view my recent case studies

Sheet Music Plus is an online retailer of digital and physical sheet music. They have been leading in this market since 1997, and with some adjustments to their brand identity, they could become the premiere choice for sheet music. This case study examines challenges the brand is facing, and offers solutions.

The Chef’s Table is an independent restaurant in eastern Ohio. It has an approach that is somewhat unique in its rural area, but its brand identity lacks character. This case study examines the restaurant and its market placement, and offers solutions to several brand identity challenges it is facing.