Email

The STNA program’s email campaign is designed to guide potential students from awareness to enrollment through a series of targeted and supportive messages. 

Email addresses will be collected through in-person sign-ups at local events, community bulletin boards (via QR codes on posters), interest forms on the JVS website, and social media promotions.

The first email will go out in early June. It will announce the upcoming STNA class. It will include the start date and key details. It will also include a link to the STNA landing page, which links to the registration page. 

The announcement email will be followed by two reminder emails. The first, one month out, and the second, one week out. The tone is encouraging and informative, aimed at nontraditional learners who may have considered a healthcare career but didn’t think it was within reach. The reminder emails will also link to the landing page, with direct links to the registration page, as well. 

Social Media

Social media will serve as a key part of the STNA program launch. Facebook and Instagram will be the primary platforms, chosen for their strong local reach and alignment with the target demographic—particularly adults seeking career advancement or a fresh start.

Content will include a mix of informational posts, community-focused spotlights, success stories, program personnel introductions, and calls to action. Posts will begin in early June and run through the start of the class in August. Visuals will be consistent with the overall STNA campaign branding to build recognition across platforms.

If budget allows paid advertising, Facebook ads (like “Your Future in Healthcare Starts Here”) can be boosted to target 18-45 age range in a 25 mile radius of JVS, using interests like nursing, healthcare careers, and career training. 

QR codes on posters and print materials will link to social media pages, and interest form links in posts will help collect email addresses for follow-up. The tone will be supportive, optimistic, and practical.

Website

The website landing page will act as the central information hub for the STNA program, guiding interested visitors from awareness to action. It will provide clear, accessible information about the program—including start dates, course content, costs, certification details, and eligibility requirements.

The page will feature a call-to-action button linking directly to the registration form, as well as a simple interest form for users who aren’t ready to register but want to learn more. The tone will be welcoming, supportive, and confidence-building—targeted toward adult learners who may be exploring a new career path.

This landing page will be linked across all digital marketing materials, including social media posts, emails, and QR codes on printed flyers and posters. It will be optimized for mobile, making it easy for users to get the information they need and take the next step.

Posters

Posters will serve as a high-visibility, grassroots marketing tool to reach potential students where they live, work, and gather. Key information will be clearly displayed, along with a QR code that links directly to the program landing page or interest form.

Posters will be placed in strategic high-traffic locations across Jefferson County, including libraries, coffee shops, laundromats, grocery stores, community centers, and health clinics. The goal is to engage nontraditional learners who may not be actively searching online but could be inspired by seeing the opportunity in their community. The tone is aspirational and supportive, reinforcing that a career in healthcare is within reach.

Open House

The STNA Open House will provide potential students with an opportunity to learn more about the program, ask questions, and connect directly with JVS staff face-to-face. The event is designed to build trust, reduce barriers to enrollment, and create a welcoming environment—especially for nontraditional learners who may be returning to education after time away.

The open house will include a short presentation about the STNA program, a Q&A session, and optional guided tours of the JVS adult education facilities. Staff will be available to assist attendees with completing interest forms and registration on-site. Light refreshments and printed materials will be provided.

Promotion will be via social media, posters, email, and word of mouth. It will be scheduled for mid July to give attendees time to enroll before the August 4 start date. The tone will be warm, approachable, and informative, reinforcing the message that JVS is here to support their journey into a career in healthcare.

Press Release

In order to reach reach residents who may not be active on social media, a press release will be distributed to local newspapers, radio stations, online community news boards, and partner organizations. The press release will highlight key details about the program, including the August start date, registration information, and the opportunities it offers for career advancement in healthcare. It will also reinforce JVS’s commitment to accessible, high-quality training for adult learners in Jefferson County and surrounding areas. By presenting the STNA program as a valuable community resource, the press release is intended to increase visibility and drive inquiries from prospective students.